Parker ProductsAs Parker Products launched a significant transition in their distribution model and product line, they approached us for their first major brand refresh since their founding in 1926 by I.C. Parker, creator of the “Drumstick” ice cream novelty. Strategy After conducting a thorough competitive and industry review, surveying stakeholders, […]
True Residential Designed and developed correctly, a website is more than a marketing tool; it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. That type of website requires business intelligence, brand strategy, audience insight, and the specialized skills of a team of experienced […]
Blue Dog BakeryAlthough “all-natural” burst onto the pet treat scene as an innovative claim, it soon became one of many. With an increasingly crowded shelf space and a lack of differentiation, Blue Dog Bakery, the vanguard of natural treat brands, knew it was time to give their FDM brand some […]
FURminatorWhat does it take to evolve a successful, beloved pet brand? Among other things, it requires a genuine understanding of the brand and its audience, the ability to fine-tune a company’s story, a partnership with a pet marketing agency built on communication and trust, the skill to get it all […]
Our relationship with Bunge North America, one of the world’s largest ingredient companies, has been a long and fruitful one. Our deep knowledge of the industry and their business has helped us define opportunities for them and allowed us to respond quickly to their needs, making us a partner for both their business strategy and marketing efforts. As the food industry partner for Bunge branding in North America, we’re thrilled to support their continued growth.
Virginia DareVirginia Dare had branding that dated back most of a century, and a set of marketing assets that, while not quite that old, weren’t serving the company well. As a leader in the food industry for flavors, Virginia Dare knew they couldn’t entrust their brand to just anyone — […]
Novel IngredientsNovel Ingredients engaged us as their nutraceutical branding partner shortly after a leadership change. New leadership had developed a business strategy aimed to move the company from its previous model as a specialized ingredient supplier to a more value-added position as a vertically integrated partner. Working as their external […]
A new Dutch company creating sustainably sourced protein ingredients from water lentils approached us for nutrition branding to help them take this new ingredient to the American market. After creating the Aquible brand, we eagerly anticipate the embrace of this new ingredient around the industry.
The-brand-now-known-as-Hůga approached us with a prototype product based on old family recipes and a passion for healthy, satisfying foods. With our branding help, a few months later they had an eye-catching identity and shelf space at several well-known retailers, and were well on their way to brand success.
FlavorHealth came to us to launch a new brand: a natural flavor company focused on making foods and beverages healthier and better tasting. With only the name, a temporary logo, and product offering established, the company needed brand assets in a very short time to launch at a critical trade show. Seeing the potential of the technology, we immediately got to work.
FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]
Carolina Innovative Food IngredientsCarolina Innovative Food Ingredients (or, as we lovingly call them, CIFI) came to MarketPlace without much more than a logo, a name, and an exciting product: American-made sweet potato ingredients, the first of their kind. Our challenge? To introduce this appealing-but-unknown ingredient brand to the industry.Strategy For […]