Ingredient Marketing
that Intrigues

Parker ProductsAs Parker Products launched a significant transition in their distribution model and product line, they approached us for their first major brand refresh since their founding in 1926 by I.C. Parker, creator of the “Drumstick” ice cream novelty. Strategy After conducting a thorough competitive and industry review, surveying stakeholders, […]

type-post

The Evolution of
a Legacy Brand

Virginia DareVirginia Dare had branding that dated back most of a century, and a set of marketing assets that, while not quite that old, weren’t serving the company well. As a leader in the food industry for flavors, Virginia Dare knew they couldn’t entrust their brand to just anyone — […]

type-post

From Supplier
to Partner

Novel IngredientsNovel Ingredients engaged us as their nutraceutical branding partner shortly after a leadership change. New leadership had developed a business strategy aimed to move the company from its previous model as a specialized ingredient supplier to a more value-added position as a vertically integrated partner. Working as their external […]

type-post

Growing with
MarketPlace

Our relationship with Bunge North America, one of the world’s largest ingredient companies, has been a long and fruitful one. Our deep knowledge of the industry and their business has helped us define opportunities for them and allowed us to respond quickly to their needs, making us a partner for both their business strategy and marketing efforts. As the food industry partner for Bunge branding in North America, we’re thrilled to support their continued growth.

type-post

Cultivating a New
Nutrition Brand

A new Dutch company creating sustainably sourced protein ingredients from water lentils approached us for nutrition branding to help them take this new ingredient to the American market. After creating the Aquible brand, we eagerly anticipate the embrace of this new ingredient around the industry.

type-post

Making Healthy
Look Tasty

FlavorHealth came to us to launch a new brand: a natural flavor company focused on making foods and beverages healthier and better tasting. With only the name, a temporary logo, and product offering established, the company needed brand assets in a very short time to launch at a critical trade show. Seeing the potential of the technology, we immediately got to work.

type-post

Brand Success
that Tastes Sweet

Carolina Innovative Food IngredientsCarolina Innovative Food Ingredients (or, as we lovingly call them, CIFI) came to MarketPlace without much more than a logo, a name, and an exciting product: American-made sweet potato ingredients, the first of their kind. Our challenge? To introduce this appealing-but-unknown ingredient brand to the industry.Strategy For […]

type-post

Smarter Fresher
Better Branding

Delavau Food PartnersDelavau came to us in the wake of major leadership changes, at a time when they were re-assessing the equity of their brand as a supplier of ingredient technologies to food and pharmaceutical brands. Despite having been around since 1847, the brand had little to no awareness, especially […]

type-post

Getting Real
About Brand Strategy

IDFLeadership in one food industry segment does not guarantee success in another. So, when B2B food ingredient manufacturer IDF™ (International Dehydrated Foods)—the leader in chicken broth, fat, and meat powder ingredients—sought to break into the highly competitive protein ingredient market, they partnered with MarketPlace to ensure that their first impression […]

type-post

A Natural
Positioning Shift

For Sensient, partnering with MarketPlace to reposition its branding from a commodities supplier to a value added provider was key in the successful launch of its line of natural food color ingredients.

type-post

Memorable
Supplement Branding

Novel Ingredients was ready to launch a new ingredient supporting cognitive health, and they turned to us as their partner for supplement branding to make it happen. The ingredient was unfamiliar to the industry, but backed by strong clinical research, so Novel looked to us to develop supplement branding that would communicate the value of the ingredient and establish it as a desirable component for supplement manufacturers.

type-post

Pharmaceutical Marketing
with Precision

Delavau Pharmaceutical PartnersDelavau came to us as a long-established brand (since 1847!) as they launched a new manufacturing process and began the process of segmenting their business into two divisions focused on food and pharmaceutical marketing. We helped them accomplish that segmentation into Delavau Pharmaceutical Partners and Delavau Food Partners, […]

type-post