Parker ProductsAs Parker Products launched a significant transition in their distribution model and product line, they approached us for their first major brand refresh since their founding in 1926 by I.C. Parker, creator of the “Drumstick” ice cream novelty. Strategy After conducting a thorough competitive and industry review, surveying stakeholders, […]
FURminatorWhat does it take to evolve a successful, beloved pet brand? Among other things, it requires a genuine understanding of the brand and its audience, the ability to fine-tune a company’s story, a partnership with a pet marketing agency built on communication and trust, the skill to get it all […]
Virginia DareVirginia Dare had branding that dated back most of a century, and a set of marketing assets that, while not quite that old, weren’t serving the company well. As a leader in the food industry for flavors, Virginia Dare knew they couldn’t entrust their brand to just anyone — […]
Our relationship with Bunge North America, one of the world’s largest ingredient companies, has been a long and fruitful one. Our deep knowledge of the industry and their business has helped us define opportunities for them and allowed us to respond quickly to their needs, making us a partner for both their business strategy and marketing efforts. As the food industry partner for Bunge branding in North America, we’re thrilled to support their continued growth.
FieldmadeMarketPlace was approached by a pet food industry insider who had manufacturing in place, industry relationships, and the option to leverage a license with the Duck Commander brand. What this partner didn’t have was a consumer-driven mandate to develop a new pet food brand, let alone a brand to introduce. […]
Carolina Innovative Food IngredientsCarolina Innovative Food Ingredients (or, as we lovingly call them, CIFI) came to MarketPlace without much more than a logo, a name, and an exciting product: American-made sweet potato ingredients, the first of their kind. Our challenge? To introduce this appealing-but-unknown ingredient brand to the industry.Strategy For […]
IDFLeadership in one food industry segment does not guarantee success in another. So, when B2B food ingredient manufacturer IDF™ (International Dehydrated Foods)—the leader in chicken broth, fat, and meat powder ingredients—sought to break into the highly competitive protein ingredient market, they partnered with MarketPlace to ensure that their first impression […]
For Sensient, partnering with MarketPlace to reposition its branding from a commodities supplier to a value added provider was key in the successful launch of its line of natural food color ingredients.
Prairie FarmsLost market share and a compromised position are symptoms. They indicate, more than anything else, a lack of health at a company’s most fundamental level: the brand level. For one major Midwest dairy cooperative, the dilution of its 70-year-old identity required a full-service approach to its brand to keep […]