MarketPlace is proud to be a Sensient partner, so we were excited recently to be notified by BNP Media that our Sensient Colors’ Beverage Ad (“The Bold Difference In Your Brand”) achieved high recognition and recall scores, resulting in an Advertising Excellence Award as issued by AdScore® Publication Research. AdScore is an independent research firm that tests the effectiveness of advertising in a variety of industries. Awards are issued to the advertiser and the advertising agency.
The most impressive part to this win is that though these tests are conducted annually (thus, high recall numbers are typically associated with multiple impressions over time), Sensient’s “The Bold Difference In Your Brand” advertisement appeared just once within the test period. Do awards make you the best B2B Advertising Agency? Of course not, but they’re a nice validation of the marketing strategy behind the ads, and the strategy is what we (and our partners) care about most.