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Innovative and Disruptive Brands of 2020 in Food and Beverage

Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive brands of… Continue reading <span class="meta-nav">→</span>

A Regenerative Supply Chain

More and more, when we eat, we look for food that meets a certain profile: what we might call, following the science writer Jo Robinson, “eating on the wild side.” In a previous generation, savvy consumers looked for food produced by human intervention through modern science, food that was hygienic, safe, predictable, and nutritionally fortified. Unfortunately,… Continue reading <span class="meta-nav">→</span>

The Challenges and Opportunities of a B2E (Business-to-Everyone) Era

“B2B or B2C?” Often among the first things agencies ask their prospective partners is this question of initialisms, delineating whether the company aims to reach an industry or a consumer audience. Conventionally, B2B and B2C marketing share little in terms of technique, channel, or sensibility. A categorical difference in audience extends to numerous considerations that… Continue reading <span class="meta-nav">→</span>

Three Things Food Startups Need to Know about the Food Industry

Although the food industry has historically been dominated by entrenched major brands, startups and venture capital have begun to move aggressively into food and beverage and agriculture, rightly perceiving the industry to be both exciting and profitable. High-profile food startups like KRAVE and Blue Bottle Coffee have found success bringing an entrepreneurial, tech-centric ethos to food and… Continue reading <span class="meta-nav">→</span>

Superfoods: Marketing and/or Mysticism

superfoods

Perhaps no label has more power over the health-focused consumer than that of “superfood,” a whole food said to have uniquely valuable nutrition benefits. One food after another has been labeled a superfood, from blueberries to açai berries to kale, resulting in booming sales. A recent study identified newly-popularized superfoods as one of the top 10 food… Continue reading <span class="meta-nav">→</span>

Stomaching the Unfamiliar: How Food Trends Take Shape

Apple Varieties

NPR’s food blog The Salt recently reported on a pop-up restaurant in Washington, D.C., serving a menu devoted to insects. Sponsored by an exterminator and called the “Pestaurant,” the eatery features grasshoppers, crickets, mealworms, and ants. As it happens, we talked last year about whether eating bugs could be one of several new food trends,… Continue reading <span class="meta-nav">→</span>

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