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Three Powerlifting Disciplines for Powerful Digital Marketing

Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. 1. Set Realistic Goals When I was approached to… Continue reading <span class="meta-nav">→</span>

Food Styling for Substance

The secret to every successful food photo Like any art, mastering food photography requires time and hands-on doing. That hands-on part is multi-layered, skill built upon skill built upon skill. From restaurant dishes to protein ingredients to pet treats to gourmet ice, food styling is a complex art, and the skill underpinning any successful photograph… Continue reading <span class="meta-nav">→</span>

Digital Advertising: The Best Medium for a Modest Budget?

fire and wood

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are best served by your product… Continue reading <span class="meta-nav">→</span>

Is “Closer Together” Farther Apart? What Facebook Changes Mean for Business

Mark Zuckerberg recently announced a Facebook update in which posts from business Pages will no longer appear in users’ primary News Feed. While paid posts will continue to appear in the News Feed, an impending drop in organic engagement with Page posts means brands need to revisit their social media strategies in anticipation of this… Continue reading <span class="meta-nav">→</span>

The Pet Marketing Agency

 The Pet Marketing Agency The pet industry as recession-proof Dogs increasingly anthropomorphized within the family Nutraceuticals making (and will continue to make) serious inroads into the pet food industry Pets with social media accounts Pet food labels mirroring human food labels, typically six to 12 months behind Cat videos The above list isn’t a sampler of pet… Continue reading <span class="meta-nav">→</span>

When to Fight Over Logos

As a brand development agency, we handle a lot of visual identity projects for our partners—both consumer-facing and B2B. Those projects are often the first tangible deliverable of a well-rounded branding campaign. As a designer, I love taking on that responsibility, especially the work that goes into crafting a logo—that small graphic mark that our… Continue reading <span class="meta-nav">→</span>

Cookies and a Camera: a Brief Study in Ingredients Marketing

cookies

Our client IOI Loders Croklaan recently tasked us with the unveiling of their latest product, a line of colored and flavored shortenings called FuseRite™. Through solid communication and a strategic ingredients marketing plan, we established the following: Primary goals: Stress FuseRite’s versatility; clearly communicate that it makes the job of product development easier; and highlight… Continue reading <span class="meta-nav">→</span>

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