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Brandcrumbs: Brand Strength = Facts + Convictions

website security question graphic

(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>

Brandcrumbs: the “Authentic” Brand Position Isn’t What it Is (is it?)

celery stalks

(This is the first in a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I do not like “it is what it is.” Because “it is what it is” means nothing. Because it means everything. It means that you… Continue reading <span class="meta-nav">→</span>

Brandcrumbs: Your Marketing Word of the Year Should be “Culture”

pot of sour food

(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Like many in the branding and marketing world, we use the word “culture” a lot. We say things like “a successful company needs to create a… Continue reading <span class="meta-nav">→</span>

Brand Complements for Animal Supplements

sheep in field

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, which led to positioning and concepting… Continue reading <span class="meta-nav">→</span>

Best Pet Marketing Agencies

Who are the best pet marketing agencies? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet advertising,” e.g.). That would make perfect sense; though your situation is personal and specific, it’s much easier to start big and narrow from there. This is the… Continue reading <span class="meta-nav">→</span>

10 Things We Loved About Global Pet Expo (Beyond Pet Industry Trends)

Beyond Pet Industry Trends We love pet industry trade shows. From Global Pet Expo to SuperZoo to the Petfood Forum, we attend these industry shows because, as brand development and marketing partners to pet product companies, we’re part of the industry. There are a lot of good trendspotting roundups (rounds-up?) from this year’s Global, so we… Continue reading <span class="meta-nav">→</span>

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