In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; it’s also media planning season.… Continue reading <span class="meta-nav">→</span>
Author: Erin Robbins
provides our team with calm, clear thinking backed by years of varied account management, ad buying, public relations, and trade show experience.
The Ghostbusters Were Wrong: Why Print Isn’t Dead
We’ve all heard the news—PRINT ADVERTISING IS DEAD—and has been for a long time. Egon Spengler, media-astute Ghostbuster, even made the declaration on the big screen more than 30 years ago. We hate to pit the Ghostbusters against our B2B food and ingredient media partners—who are telling us that print advertising isn’t dead, that it… Continue reading <span class="meta-nav">→</span>