Digital Advertising: The Best Medium for a Modest Budget?

It’s no secret that launching a brand requires significant investment, from product development and manufacturing to brand development and promotion. And while both consumer and B2B brands can benefit from a healthy media mix, digital marketing endures as one of the most cost-efficient ways to reach the audiences who are […]

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Three Powerlifting Disciplines for Powerful Digital Marketing

Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. Set Realistic Goals When […]

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Walking the Walk: Upcoming Trade Shows

Walking the floors of a trade show can be a quick reference for emerging trends, up-and-comers, repositioning of brands in the market, new product launches and innovation, as well as stagnating or declining markets. Trade show participation has long been part of informing our perspective on the industries we serve—food, […]

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Navigating the New Sugars Added Label Requirements

The FDA recently announced changes to the Nutrition Facts label, with more details about sugar. Starting in 2018[1], the FDA will require Nutrition Facts labels to distinguish between sugars found naturally in ingredients and sugars added, both in grams and a percentage of daily recommended value. The FDA is recommending […]

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The Pet Marketing Agency

 The Pet Marketing Agency The pet industry as recession-proof Dogs increasingly anthropomorphized within the family Nutraceuticals making (and will continue to make) serious inroads into the pet food industry Pets with social media accounts Pet food labels mirroring human food labels, typically six to 12 months behind Cat videos The above list […]

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On Brand Gestalt: Making a Brand More than Human

I’m a nerd. I grew up with a Nintendo controller in my hands; I’ll stay up until the small hours to catch Vincent Price or Hammer Films horror marathons; and my personal geography is dotted with mountains of unread books—on topics ranging from 17th century Dutch painting to the history […]

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When to Fight Over Logos

As a brand development agency, we handle a lot of visual identity projects for our partners—both consumer-facing and B2B. Those projects are often the first tangible deliverable of a well-rounded branding campaign. As a designer, I love taking on that responsibility, especially the work that goes into crafting a logo—that […]

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Cookies and Noodles: Moment Marketing 101

During the power outage that halted Super Bowl XLVII, one tweet made a bright impression, becoming one of the most retweeted messages of all time. The tweet itself: “Power out? No problem.” It was accompanied by an image of a dimly lit Oreo and the caption “You can still dunk […]

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Moringa: Superfood (or Just Super)?

It seems that every few weeks, a little-known (often exotic) fruit or veggie is declared the next superfood. By moving so quickly from one proclaimed superfood to the next, we’re left to semi-seriously infer that the previous one failed to live up to its moniker and (innumerable) promises. This fact, however, […]

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Cookies and a Camera: a Brief Study in Ingredients Marketing

Our client IOI Loders Croklaan recently tasked us with the unveiling of their latest product, a line of colored and flavored shortenings called FuseRite™. Through solid communication and a strategic ingredients marketing plan, we established the following: Primary goals: Stress FuseRite’s versatility; clearly communicate that it makes the job of […]

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Pumpkin Spice Lattes: the Value of Forced Scarcity

Starbucks has been slinging (can you sling a latte?) its incredibly popular Pumpkin Spice Latte for around a decade. While they didn’t invent the spice combination, they’re at least partially responsible for the increased pumpkin-spicing of our drinks and desserts every fall for the past ten years. Drinks and desserts […]

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