Add Color to Your Marketing Mix with A White Paper

In my last blog post, I talked about the benefits of print advertising as part of an integrated advertising campaign for B2B companies. In this post, I’ll show you the power of papers – white papers, that is – as part of the mix. Fall is not only PSL season; […]

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Three Powerlifting Disciplines for Powerful Digital Marketing

Powerlifting and digital marketing aren’t typically talked about in the same space. As someone with experience in both, I’d like to change that. Though one features squatting, benching, and deadlifting and the other branding, storytelling, and selling, the same fundamentals are required for success in either. Set Realistic Goals When […]

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Why Repackage?

Why repackage? Among other reasons, surveys say that 70% of consumers make their buying decisions at the shelf* and that 68% of purchases are impulse driven.** These decisions are based on many factors, and price is close to the top of the list—especially for certain goods like paper towels—but not […]

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