We’ve all heard the news—PRINT ADVERTISING IS DEAD—and has been for a long time. Egon Spengler, media-astute Ghostbuster, even made the declaration on the big screen more than 30 years ago. We hate to pit the Ghostbusters against our B2B food and ingredient media partners—who are telling us that print advertising isn’t dead, that it… Continue reading <span class="meta-nav">→</span>
Month: March 2018
What Market Research Means for Your Brand
Many market research projects begin with a simple request: “Can we get a number on that?” Though few of us have advanced degrees in math, marketers are used to dealing with a lot of numbers. We set numeric goals, evaluate sales figures, review market research data, and report on metrics. We’re not accountants, but we… Continue reading <span class="meta-nav">→</span>
GF 101: Gluten-Free Marketing for the Gluten-Curious
Last year, my (former) physician sent me from his office with a prescription for “eat more bran.” Bran didn’t help. Bran, it turns out, was one of the reasons I had to see the doctor in the first place. As I would learn through self-diagnosis a few weeks later, I have (and have had for… Continue reading <span class="meta-nav">→</span>
Walking the Walk: Upcoming Trade Shows
Walking the floors of a trade show can be a quick reference for emerging trends, up-and-comers, repositioning of brands in the market, new product launches and innovation, as well as stagnating or declining markets. Trade show participation has long been part of informing our perspective on the industries we serve—food, beverage, pet, and supplement. Our… Continue reading <span class="meta-nav">→</span>