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Month: March 2017

10 Things We Loved About Global Pet Expo (Beyond Pet Industry Trends)

pet-expo-puppies-global-pet-expo

Beyond Pet Industry Trends We love pet industry trade shows. From Global Pet Expo to SuperZoo to the Petfood Forum, we attend these industry shows because, as brand development and marketing partners to pet product companies, we’re part of the industry. There are a lot of good trendspotting roundups (rounds-up?) from this year’s Global, so we… Continue reading <span class="meta-nav">→</span>

Uncategorized March 29, 2017 Jeremy Huggins

2017: the Year of Unbranding?

bookshelf with plants

The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. Waterstones managing director told The… Continue reading <span class="meta-nav">→</span>

Uncategorized March 07, 2017 Matt Miller