As a brand development agency, we handle a lot of visual identity projects for our partners—both consumer-facing and B2B. Those projects are often the first tangible deliverable of a well-rounded branding campaign. As a designer, I love taking on that responsibility, especially the work that goes into crafting a logo—that small graphic mark that our… Continue reading <span class="meta-nav">→</span>
Month: February 2016
Brandcrumbs: Consumers Love Us, They Love Us Not
(This is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brands in food and beverage processing have the challenge—and the privilege—of talking with consumers about three issues that tend to conflict us: food, technology,… Continue reading <span class="meta-nav">→</span>