New technology has enabled food companies to create aggressive and successful customer loyalty programs, from the grocery programs we’re all familiar with to the new Starbucks mobile app, which facilitates brand loyalty through convenience. The value of loyalty to food companies is obvious: loyal customers equal consistent sales. A recent post by eminent coffee roaster… Continue reading <span class="meta-nav">→</span>
Month: February 2015
The Problem with Brand Procrastination
I was talking with a friend about a few lifestyle changes that I planned to make in light of the New Year. He said to me, “If you don’t make changes, you can expect more of the same.” While it sounded like great advice at the moment, something about it didn’t quite sit right with… Continue reading <span class="meta-nav">→</span>