We arrived in North Carolina on a Tuesday evening, ready to eat, understand, and film sweet potatoes in all their natural splendor. The eating went well (so, so well), and the understanding was a success (I didn’t know sweet potatoes are so delicate!), but filming the splendor, well, it rained pretty much from touchdown to… Continue reading <span class="meta-nav">→</span>
At MarketPlace, we pride ourselves on being not only a branding and business development firm but also experts in our chosen industries, including food + beverage. Most of the time, we put that expertise to work serving companies within our industries, helping them sell food products, ingredients, or sometimes appliances. Recently, however, we met with… Continue reading <span class="meta-nav">→</span>
A clean label: the aspiration of the formulator, the obsession of the food executive, the love of the marketing department. Consumer advocates and shifting tastes have pushed the industry toward ingredient statements that are simpler, shorter, and more comprehensible to ordinary consumers—in short, “cleaner.” In response, ingredient companies market their offerings as promoting a clean… Continue reading <span class="meta-nav">→</span>
With the support of the Obama White House, the FDA has proposed changes to the nutritional panel on food labels. The update will be the first to nutrition labeling since such labels were first required more than 20 years ago. The change comes as one of many new regulations designed to give consumers more education… Continue reading <span class="meta-nav">→</span>