MarketPlace provides brand development and marketing tactics for food and pets. We’ve worked extensively with B2B and consumer companies of all types (including beverage, ingredient, and nutra) and all sizes at all points in the commercial process. With market insight, strategic creative, and measurable tactics, we help companies sell their products and services.
YOUR INDUSTRY IS OUR INDUSTRY
MarketPlace was founded by corporate food industry veterans (and pet lovers) and is set up—from our staffing to our floor plan—to operate as a business partner. We know what it takes to make the time and energy you spend on marketing make a practical difference.
From brand strategy to advertising to media purchasing to designing and implementing next year’s integrated marketing plan, we use our experience, our connections, and our resources to make sure that your story matters to your market. In other words, we don’t just market to your industry—we’re already part of your industry, so we get it.
A CONCISE HISTORY
We spent our first year helping several B2B companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others.
In the decade plus since our founding, MarketPlace has grown from two people to a two-story, full-service brand development partner for food and pet companies. Our new space has expanded the ways we can serve the companies with whom we partner, and it’s provided room for our growing team of talented, creative, hard-working professionals committed to our founding promises and core principles, as follows:
- Industry insight and success are best achieved by industry focus
- To be purposeful and effective, creative must be informed by strategy
- Consumer companies must understand both the marketplace and the commercial cycle
- B2B companies must understand not only their customers but also the end consumer
- People do business with people, not products or corporations
- We stay grounded when we give of our time and our talents to strengthen our community
- Office dogs make everything better
FULL CIRCLE MARKETING
We know as well as you how complex the product commercialization process is. Because of our experience and focus, we understand every step of that process, from concept to consumer.
We’ve helped companies at all points in that process: product concept, trends, market research, regulations, design, logo and identity development, production, packaging, websites, advertising, and retail promotion. Whether you’re at the beginning of the process or in the final phase, we can help. If you need help with brand development or could use some strategic creative to help sell your products, we can help. We can help you navigate existing trends and anticipate future ones. We can help you make money. We love doing that.
In other words, we offer inside experience and outside perspective, both of which are necessary to any B2B and B2C food, beverage, ingredient, or pet company looking for help. To get a better sense of this approach, have a look below at a few pages from one of our product concept books, which demonstrates the ways we approach product concepts, industry and consumer trends, and tactics.
The best way to learn more about us is to spend some time talking with us, which we hope we get to do soon. We also hope you’ll spend some time looking around the website—blog posts, samples of our work in food, beverage, pets, and ingredients, and pages devoted to our talented, hard-working people should give you a good sense of who we are. For quick reference, we created a one-page fact sheet that you can view and download by clicking here.
WORKING WITH US
We love what we do because we’re inspired by food, beverages, ingredients, pets, and the people who work with them. We’re eager to work with you, and we know that you’ll find that our energy and excitement will inspire your relationship with your product and your consumer. That passion will be evident when we talk; until then, if you’d like a better sense of how we are, we invite you to view this brief video introduction to MarketPlace:
We’ve always been committed to local nonprofits, giving from our experience and our talent to build a better community. We have a lot of reasons to give—among them the fact that we love St. Louis and want to see it prosper—but the one that drives us is gratitude. We’re sincerely grateful for everything that we have, and we believe that true gratitude leads to generosity. In other words, we give because we’ve been given to, and as long as we have resources, we’ll use them to help others. This year, we’re working with Sunnyhill, who provides tailored residential, recreational, and educational opportunities for children and adults with developmental disabilities.
A brand is not made. A brand exists. Our job is to refine it, make it matter, and tell its story to the right people in the right places at the right times.