Dog + Duck (Commander) = Pet Food Brand Development

Pet Food Brand Development

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After a lot of hard work, we’re proud to announce (and show off a bit of) our partnership with a Midwestern pet food manufacturer and, a bit farther south, Duck Commander. We’ve worked on this dog food (and treats!) project from its infancy, and while there’s still more work to be done, here’s an overview of where we’ve been thus far:

• Feasibility study and report
• Positioning strategy, including Duck Commander brand integration
• Product development, including formulation
• Identity development (name, logo, tagline, custom photography, etc)
• Packaging development (full dog food line and treats)
• Sales strategy and support

We’ve applied our knowledge of human food trends to pet food brand development, and we’ve brought the brand narrative and positioning to life through naming and line architecture, ingredient sourcing and formulation, and packaging design. Amid all the research and strategy, we had great fun doing photo shoots with local dog owners and in Louisiana with the Robertsons and look forward to more.

We’re especially proud of projects like this dog food development, where we can apply our full-circle approach to brand development, working alongside a business partner from product concept through commercialization and to the consumer. We look forward to seeing this work not only on store shelves but also (through social media) in the homes of pet parents across the country.

Do keep an eye out for updates on the Fieldmade brand, not only here but also on the Fieldmade website (in development!) and the Duck Commander website.

And if you’re interested in how we might apply our brand development expertise to your project—pet or otherwise—please give us a call at 314.647.9500 or email us. Or if you’re at Global Pet Expo, do let us know so we can get together! In the meantime, we invite you to check out some case studies illustrating successful work with other brand partners!

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