Going gluten-free isn’t new to us. As the food marketing agency, staying apprised of food industry opportunities and challenges is part of the gig. So, when the chance to attend Gluten and Allergen Free Expo arose, our team was delighted to plan a trip dedicated to partaking in the gluten-free exchange of knowledge (and samples).
In the U.S. alone, the gluten-free market has grown fourfold, from $2.6 billion in 2010 to $10.5 billion in 2013. By all accounts, it’s still growing:
- More than 18 million Americans are on a gluten-free diet, some by choice and others by necessity
- Of those gluten-free consumers without gluten intolerance or celiac disease, 65% said they chose a gluten-free diet because they perceived it as healthier
- 3 million Americans have celiac disease
- According to projections, 5-10% of U.S. wheat-based categories will be gluten-free in 3-5 years
As the food marketing agency, our partners rely on us for both the depth and breadth of our food industry knowledge. We even have two connoisseurs of GF fare on our team (who, aside from their marketing prowess, can also direct you to the tastiest gluten-free waffle, cracker, bread, pizza…). From personal experience, as well as our knowledge of and relationships in the food industry, we know gluten-free and what good gluten-free marketing looks – and tastes – like.
So, whether you’re promoting a line of consumer packaged goods or the ingredient that other companies will depend on to make them, we’d love to help.
If you’ll be at the Gluten and Allergen Free Expo in San Francisco, let’s set up a time to chat over a slice of celiac-friendly pizza. We’d love to learn more about your gluten-free venture!