Brand Complements for Animal Supplements

Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, […]

The Pet Marketing Agency

 The Pet Marketing Agency The pet industry as recession-proof Dogs increasingly anthropomorphized within the family Nutraceuticals making (and will continue to make) serious inroads into the pet food industry Pets with social media accounts Pet food labels mirroring human food labels, typically six to 12 months behind Cat videos The above list […]

Environmental Branding: Carpets, Coasters, and Clouds

What does CVS stand for? If you answered “Consumer Value Stores” or “Convenience, Value and Service,” color me impressed. Someone recently asked if I knew what CVS stands for. I said “murky carpet, oppressive red, and rows of overpriced wine.” This is not about CVS. This could be about why […]

The Preheated Oven of Food Industry Marketing

Since our beginning as food industry consultants 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we place great importance on the value of focus. Effective food […]

When to Fight Over Logos

As a brand development agency, we handle a lot of visual identity projects for our partners—both consumer-facing and B2B. Those projects are often the first tangible deliverable of a well-rounded branding campaign. As a designer, I love taking on that responsibility, especially the work that goes into crafting a logo—that […]

Look Good, Feel Good, Brand Good (Valuing a New Website)

We regularly say that a company’s website, designed and developed correctly, is more than a marketing tool; rather, it’s a brand asset that benefits all marcomm efforts and increases profitability for years to come. Typically, we develop websites as a result of or in tandem with a brand identity project (logo, […]

Refrigerator Marketing: the True Art of Cold

As the Food Marketing Agency, we’ve worked with a lot of perishable products: milk, cookies, and sandwiches, to name a few, along with the colors and ingredients that go into them. But what we’d never marketed was the one thing many of those products can’t live without: the refrigerator. Over […]

Cookies and a Camera: a Brief Study in Ingredients Marketing

Our client IOI Loders Croklaan recently tasked us with the unveiling of their latest product, a line of colored and flavored shortenings called FuseRite™. Through solid communication and a strategic ingredients marketing plan, we established the following: Primary goals: Stress FuseRite’s versatility; clearly communicate that it makes the job of […]

Show Time: How we helped 5 stand out among 1,191 at IFT

One of the biggest opportunities to make an impression with current and potential food industry partners is the Institute of Food Technologists Expo. A symposium of 1,191 exhibitors, thousands of attendees, and a million split-second opportunities to get the attention of your audience, companies rely on the IFT Expo to […]

Content Marketing is for the Dogs

Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to […]

Banner Ad? No Whey!

When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be […]

One Million Apps and Counting

The twitterverse and tech blogs are abuzz: as of today, one million apps have been launched via Apple’s App Store. While gaming apps tend to have the highest number of downloads (shout out to Angry Birds), there are a number of food, photo, news, and music apps worth checking out. […]